The brand-name "L'eggs" is a clever combination of the words legs andeggs, with an apostrophe added to make the wordplay idiot-proof.
At the 1939 World's Fair, Dupont introduced nylon stockings to theworld. On May 15, 1940, they were available in stores. Nineteen yearslater, Glen Raven Mills of North Carolina introduced panty hose,eventually developing a seamless model just in time for the advent ofthe miniskirt in 1965.
In 1970, Hanes creatively packaged panty hose in plastic eggs insupermarkets, drugstores, and convenience stores-places where they hadnever been available before. Sheer Energy was introduced in 1973 as thefirst L'eggs panty hose made with sheer spandex yarn.
In 1991, L'eggs replaced the plastic egg with a cardboard package toreduce waste. While the plastic eggs were recyclable and used forarts-and-crafts projects, the new box, using 38 percent less materialand made from recycled paper, allows 33 percent more containers to fitinto the store-display rack and is still rounded at the top like an egg.
In the 1970s, when Peter Lynch, the most successful money manager inAmerica, noticed his wife Carolyn bringing L'eggs panty hose home fromthe supermarket, his Fidelity Magellan fund bought stock in Hanes. Thevalue of its shares rose nearly 600 percent.
L'eggs supported the women of the 1994 and 1996 United States OlympicTeams.
L'eggs is the best-selling panty hose in America.
97 percent of all supermarkets, drugstores, and convenience stores inthe United States carry L'eggs panty hose.
"L'eggs" and "Sheer Energy" are registered trademarks of Sara LeeCorp.