Is this 'couch potato' expression just now making an appearance over there? TT's comment about catching on makes me ask that, as the phrase has been around the states for years now, and I don't think I've ever heard a peep out of Idaho in protest. Good move on the Brit farmer's part, though, to generate a little more business.
And I was practically sustained by Menudo at one point in my life, and I can affirm that no part of it is offal. When you've had a bowlful, you're a much healthier person, and your hangover has disappeared.
For the uninitiated:
http://www.vivacincodemayo.org/recipe.htm