Do the initials in the store name JYSK, mean anything?
#128286. Asked by Emma058. (Dec 09 12 12:43 PM)
"When the Danish businessman Lars Larsen opened|
Jysk Sengetøjslager, his first bedding shop in
Denmark, the 'Jysk' part of the name was no
coincidence. In Danish, this adjective strictly
means 'Jutlandic', i.e. coming from the Jutland
peninsula, but it signifies much more than
geographical origins. 'Jysk' is synonymous with
personal qualities of modesty, conscientiousness
and honesty, in short; credibility. So, a company
that goes by the name of 'JYSK' is a company that
can be trusted, and this is exactly what we are." -from http://www.jysk.com/profilbrochure_english.pdf
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