In 2021, which Danish jewellery company announced that they hoped to use only synthetic diamonds in their products?

Mining diamonds involves creating large, destructive holes in the earth and then having people do the dangerous job of digging them out of the ground. So the commercialization of synthetic diamonds—created from carbon in a lab instead of underground—should be a boon for both the environment and worker safety. But that will happen only if jewelry companies adopt the new technology.

In 2022, just 10% of diamonds sold were grown in labs. But a new product line by Pandora, the Danish company that’s the third-largest jewelry retailer in the world, could help change that.