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What is the significance of the hidden number in the Baskin Robbins logo?

Question #150781. Asked by psnz.
Last updated Mar 12 2024.
Originally posted Mar 12 2024 8:11 PM.

BigTriviaDawg

Answer has 0 votes

BigTriviaDawg

6 year member
739 replies avatar

Answer has 0 votes.

Baskin Robbins has a 31 cleverly in their current logo. The number stands for their original number of flavors of ice cream.

https://trellis.co/blog/hidden-meaningsfacts-within-famous-logos

If you look at the original logos, the 31 is not hidden but a prominent part of their advertising.

https://images.app.goo.gl/zRHTzrKmGUA8sHzHA

In 1953, Baskin-Robbins hired Carson-Roberts Advertising who recommended the adoption of the number 31 as well as the pink (cherry) and brown (chocolate) polka dots and typeface that were reminiscent of the circus. The first store that adopted the new 31 looks was 804 North Glendale Ave. in Glendale in March 1953.

Having 31 flavors conveniently worked with having one flavor for each day of the month too! Win-win!

https://en.wikipedia.org/wiki/Baskin-Robbins

https://www.baskinrobbins.com/en/about-us

Response last updated by BigTriviaDawg on Mar 12 2024.
Mar 12 2024, 8:14 PM

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What is the significance of the hidden number in the Baskin Robbins logo?

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