Why is the football team Glasgow Celtic pronounced with a soft 'c', yet Celtic is pronounced with a hard 'c' in every other instance?

babel

Chambers dictionary gives the pronunciation as 'keltic' or 'seltic' but it's not clear why the football club opted for the 's' version. Etymology is given as Latin: Celtae and Greek: Keltoi/Keltai. All of these sounds would have been 'k' originally though the late Latin sound became more 'frontal' resulting in the Spanish 'th' and Italian 'ch'. Jul 06 02, 6:34 PM

Gnomon

Up to about 100 years ago, it was normal to pronounce a C before an E as a soft c, as in 'once'. The normal pronunciation of the word was 'seltic'. The team was named at that time. Some time in the 20th Century, research discovered that the Romans would have used a hard c everywhere, so that the way we pronounce Latin was revised. Julius Caesar is now pronounced 'yoolius' 'kigh-sar', for example. It was Caesar who called them the Celts: he said that is what they called themselves, but this name is not recorded anywhere else. We now know that what he was saying was 'kelts' so that pronunciation is normally used. Jul 08 02, 7:32 AM