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What was the first ready to eat breakfast cereal?
Question
#70691. Asked by augiet. (Sep 13 06 10:25 AM)
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skysmom65
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‘Post Grape Nuts’ were first made in 1897
General Foods 'Post Toasties' cereal (1904) was originally called ‘Elijah's Manna’.
James C. Jackson, a follower of Sylvester Graham (who praised the virtues of whole grain flour, which was soon to be called Graham flour) developed what he called 'Granula' in 1863. Granula was Graham flour dough baked into dry loaves, broken into chunks and baked again, and then ground into still smaller chunks. This was the first ready-to-eat breakfast cereal. (C.W. Post used basically the same recipe for Post's Grape Nuts in 1898).
By the way, 'Granola' (baked wheat, oats and corn nuggets) was developed in 1877 by Dr. John Harvey Kellogg (before he formed the cereal company with his brother). He originally called his cereal 'Granula', but was sued by Jackson, and they compromised on the name 'Granola'.
See also article on Granola.
The first ‘Wheaties’ commercial (live) aired when host Red Barbar promoted it during a Brooklyn Dodgers game (Variety, August 30, 1939). Later the Dodgers did a promotion dressed in street clothes saying 'Yum, Yum Stuff!' (Variety, April 24, 1940).
(Thanks to Peter Emery at Food TV for this info www.foodnetwork.c
http://www.foodreference.com/html/fbreakfastcereals.html
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arctic_wolves
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The first modern and commercial cereal foods were created by the American Seventh-day Adventists. The Adventists formed the Western Health Reform Institute in the 1860s. The Institute was later renamed the Battle Creek Sanitarium after its location in Battle Creek, Michigan. The Adventists manufactured, promoted, and sold wholesome cereals.
Will Keith Kellogg was the founder of the W.K. Kellogg Foundation, founded in 1906. In 1894, Kellogg was trying to improve the diet of hospital patients. He was searching for a digestible bread substitute using the process of boiling wheat. Kellogg accidentally left a pot of boiled wheat to stand and the wheat became tempered (soften). When Kellogg rolled the tempered or softened wheat and let it dry, each grain of wheat emerged as a large thin flake. The flakes turned out to be a tasty cereal. Kellogg had invented corn flakes.
Kellogg received his M.D. from Bellevue Hospital Medical College, New York City, in 1875. He was a Seventh-day Adventist.
http://inventors.about.com/library/inventors/blcereal.htm
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77nellie
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I thought it may be shredded wheat
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