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Structure
Interesting Questions, Facts and Information
- There are a total of 10 general entries.
Special Topics
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Interesting Questions, Facts, and Information
Marketing
Pepsi. Pepsi (corporate branding) traced its history to 1898 and its invention by a pharmacist called Caleb Bradham. For much of its history it was locked into a battle for dominance of the cola market with a certain Georgia-based rival.
Carlsberg. The Danish brewing company was established in 1847, but by the end of the 20th Century was the fifth largest brewing group in the world. In 1973 it adopted the advertising slogan "Probably the best beer in the world", which was initially voiced by Orson Welles. It was noted in the UK for a range of witty and inventive television commercials. A hypothetical example might have the tagline "Carlsberg don't do quizzes, but if we did, they'd be the best quizzes in the world". (That claim has already been filled by this very quiz site).
It famously boasted that it was "The World's Favourite Airline", but which company had frequent battles with its employees? | FunTrivia: Quirky With Quizzes
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British Airways. BA was founded in 1974 out of an amalgamation of British Overseas Airways Corporation (BOAC) and British European Airways (BEA) and several smaller companies. Initially state-owned, it was later privatised. It claimed that its high international passenger numbers and destinations served made it the world's favourite airline.
For several years after the turn of the 20th Century, BA and its staff unions were embroiled in disputes and strikes.
Volkswagen. Volkswagen was set up by the German Labour Front (Deutsche Arbeitsfront) to build cars for 'the people'. Production continued throughout WW2, but the company was on its knees afterwards and owed its rejuvenation to a British Army officer, Major Ivan Hirst. Cars like the Beetle, first driven before WW2, were the basis of VW's renewed fortune and by the start of the 21st Century, the VW group had encompassed other manufacturers, including Audi; Bentley (UK); Bugatti (Italy); Lamborghini, (Italy); SEAT, (Spain); Skoda (Czechoslovakia); and Scania (Sweden).
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