Kotler Demands...

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1. In this case of demand, the market actually dislikes the product. It may be willing to incur a cost to avoid using such a product. What is this demand better known as? Full Demand Hate Demand Impartial Demand Negative Demand

2. This is the ideal form of demand; an organisation is experiencing when it is operating to its full potential as well as meeting customer requirements. What is this demand also known as? Negative Demand Positron Demand Full Demand Synch Demand

3. In this type of demand, the company may not be able to meet its consumer requirements – in fact the need for a commodity is more than its supply. What is the name given by Kotler for this type of demand? Unwholesome Demand Overfull Demand Positron Demand Demarketing

4. Most organisations face this type of demand – the demand fluctuates on a periodic basis. The demand may vary with respect to days, seasons, years etc. What was the term Kotler used to define this type of demand? Regular Demand Irregular Demand Methodical Demand H Demand

5. According to Kotler, consumers may have a strong need, a need which can’t be satisfied by an existing product. He cites the examples of harmless cigarettes etc. as examples of this type of demand. What did he term the demand as? Surface Demand Pool Demand Fusion Demand Latent Demand