Radio Copywriting Secrets

15 Points Per Correct Answer - No time limit  

1. What are ads and commercials called in the radio business? blurbs bits spots traffic

2. When a radio announcer is reading a copywriting script and sees slash marks between sentences, what should he or she do? pause for effect repeat the previous sentence speed up the next sentence ignore them as a typo

3. What does the term "Borax ad" refer to? hard sell ad ad for Death Valley tourism ad for cleaning products ad with a grating voice-over

4. It is legal to use copyrighted music in a local radio ad without permission as long as the music is played for less than 30 seconds. True False

5. In the context of the radio business, what does a "traffic controller" do? approve new ads assign copywriting jobs schedule ads contact advertisers

6. Which term refers to a radio ad in which the owner of a business or product hypes his or her own product? testimonial owner ad ego spot self-sell

7. What is a "PSA"? public service announcement personal story ad promotional song ad permanently scheduled ad

8. Which of the following best describes a "donut spot"? badly-written spot with info left out spot with a luscious chocolate glaze spot with pre-recorded jingle on either end pre-recorded spot with spaces for live comments

9. First thing one learns in Copywriting 101 is this: to write a good radio spot, the client's name must be mentioned at least _____ time(s). 1 4 2 3

10. What is the best way for a copywriter to time his or her copy to make sure that it doesn't exceed the allotted time the client has purchased from the radio station? read it silently with a stopwatch rely on instinct count the number of words read it out loud with a stop watch