BCG's Growth-Share Matrix

15 Points Per Correct Answer - No time limit  

1. In the Growth-Share Matrix, market growth rate is plotted along the Y axis? True False

2. In the Growth-Share Matrix, relative market share is plotted against_________? Answer: (X or Y)

3. Under which cell would SBU's (Strategic Business Units) with high growth rate but low relative market share come under? Stars Question Marks Cash cows Dogs

4. SBU's with high relative market share as well as growth rate come under stars? True False

5. Dogs are companies with ________ relative market share? Answer: (One Word (Either "High" or "Low"))

6. SBU's under Cash Cow are SBU's with a high market growth. True False

7. What is the ideal strategy for a Question Mark? Throw Build Vaporise Hold

8. What is the best strategy for a strong cash cow? Divest Throw Harvest Hold

9. _________ should be divested? Cats Stars Cash cows Dogs

10. _____________is a strategy meant to increase short term cash flow irrespective of long term gains? None of these Divest Harvest Throw