Radio Copywriting Secrets

15 Points Per Correct Answer - No time limit  

1. What are ads and commercials called in the radio business? bits blurbs traffic spots

2. When a radio announcer is reading a copywriting script and sees slash marks between sentences, what should he or she do? ignore them as a typo speed up the next sentence pause for effect repeat the previous sentence

3. What does the term "Borax ad" refer to? ad for cleaning products hard sell ad ad for Death Valley tourism ad with a grating voice-over

4. It is legal to use copyrighted music in a local radio ad without permission as long as the music is played for less than 30 seconds. True False

5. In the context of the radio business, what does a "traffic controller" do? assign copywriting jobs approve new ads contact advertisers schedule ads

6. Which term refers to a radio ad in which the owner of a business or product hypes his or her own product? testimonial owner ad ego spot self-sell

7. What is a "PSA"? permanently scheduled ad promotional song ad public service announcement personal story ad

8. Which of the following best describes a "donut spot"? badly-written spot with info left out spot with a luscious chocolate glaze spot with pre-recorded jingle on either end pre-recorded spot with spaces for live comments

9. First thing one learns in Copywriting 101 is this: to write a good radio spot, the client's name must be mentioned at least _____ time(s). 3 2 1 4

10. What is the best way for a copywriter to time his or her copy to make sure that it doesn't exceed the allotted time the client has purchased from the radio station? rely on instinct read it silently with a stopwatch read it out loud with a stop watch count the number of words