Special Sub-Topic: Original Spin
|Opened in Chicago, IL, in 1848, this sales company was acquired in 1889. It wasn't until 1910, when the company was both manufacturer and merchant of salt, that the company was incorporated under the current name. Can you identify the slogan this company has used since 1911?|
When it Rains, it Pours!. In 1914 the Morton Salt Company added the umbrella girl to the slogan. The slogan was inspired by the proverb "It never rains, but it pours." The umbrella girl has seen several modifications over the years, but the canister of salt always pours!
|First produced in 1908, this UK bestseller "Browns, Seasons and Thickens in One". Though there was a break when this slogan was not used for advertising, it was included once again in 2000. Which of these slogans first accompanied two ragged children sniffing the kitchen scents in 1919?|
Ah! Bisto. The current slogan for Bisto products reads "Aah! Bisto". This product can be found in various meat flavours and is used to create a perfect gravy, every time. The Bisto Kids were created by illustrator Will Owen.
|A delivery company founded in 1910 formulated a new slogan in 1917 which was widely used for promotion of Mother's Day in 1918, and for many years thereafter. Which of these slogans were used?|
Say it with Flowers. The Florists' Telegraph Delivery (FTD) service was created so that the original fifteen members could provide flowers for out-of-town customers with orders delivered by telegraph. The Mercury Man logo was adopted in 1914.
|A cereal created from an accident? That's exactly the result of an accident in Minnesota, though the cereal was not sold until 1924. Which of these slogans was created in 1935 by Knox Reeves?|
The Breakfast of Champions. The Wheaties brand name was found by a company wide contest, other entries included Nutties and Gold Medal Wheat Flakes. The sponsorship of baseball broadcasts in 1933 began their history with athletes. Lou Gehrig was the first athlete to grace the box. Athletes' pictures were originally positioned on the sides or back of the box, it wasn't until 1958 that the athlete's picture graced the front of the box.
|A sales and marketing executive scribbled the ad slogan for this greeting card company on a 3x5 card in 1944. Today that card is framed and mounted at corporate headquarters. Can you select the correct slogan?|
When you care enough to send the very best.. The founder of Hallmark, Joyce C. Hall, started the business in 1910 in Kansas City. In 1911, he and brother J. C. began the Hall Brothers company. Their first retail store opened in 1914, and, though it was lost to fire in 1915, they turned this to their advantage and purchased their own printing press.
|A general sales manager at an insurance company provided the basis of the company slogan that has been in use since 1950. His inspiration came from a phrase that his wife had used to reassure him. Which of these slogans fits the description?|
You're in good hands.. The sales manager for Allstate, Davis E. Ellis, was reassured by his wife concerning their sick daughter. She told him "The hospital said not to worry. We're in good hands with the doctor."
|What slogan created in 1947 by a young exhausted copywriter was to make a gemstone synonymous to love, devotion, strength, and luxury? |
A diamond is forever.. Frances Gerety was the copywriter working for the advertising company of N. W. Ayer and Son to create a slogan for DeBeers. In 2000, this slogan was selected as the best of the twentieth century by "Advertising Age" magazine.
|This cereal was developed by the company owner when working with his brother at a sanitarium. Which of these onomatopoeic slogans from 1932 was later supported by the appearance of accompanying characters?|
Snap! Crackle! Pop!. The animated Rice Crispy characters were created by Vernon Grant in the 1930s. Snap wears the chef's hat, Crackle always wears the striped stocking cap, and Pop has a military type cap. It is interesting that the sounds the cereal make change depending on which country you're in. For example, in Germany it's Knisper! Knasper! Knusper!, in France it's Cric! Crac! Croc!, and in Belgium it's Pif! Paf! Pof!.
|This beverage, introduced in 1892, was originally named to honor a hotel of the same name in Nashville, Tennessee. Which of these slogans has been used since 1917?|
Good to the Last Drop. In 1873 Joel Cheek was asked by a customer which coffee was best. He didn't know and recommended the most expensive. However, he then roasted some of each of those he sold to determine which was the best and updated his customer the next day. Thus began his interest in the best coffee. In 1892, when he believed that the perfect blend had been found, he offered twenty pounds to the food buyer of the Maxwell House Hotel. Responding to the hotel customers, that became the exclusive coffee for the hotel.
|When Adolph Ochs acquired a paper company in 1896, he created a slogan to differentiate his product from others in the same market. Though he then ran a contest the following year to invite customers to come up with an alternate slogan, the original was never replaced. Which of these slogans did he create and use?|
All The News That's Fit to Print. Apparently, he had never intended to replace his original phrase on the banner of the "New York Times", but to generate interest in the paper. A winner was selected and given the prize money for the following suggestion: "All the world's news, but not a school for scandal." The other answers were top runners up.
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