Special Sub-Topic: Aussie Ads : Part Four
|The Decore shampoo ads featured lots of people singing in the shower. The lyrics start out as "As I shampoo my hair, I really love my Decore...". What was the tune that they were singing along to?|
Duke of Earl. Decore was 'De Family Shampoo' back in 1986, and showed about a dozen people miming, usually using the shampoo bottle as a microphone. The original song was released by Gene Chandler in 1962, and has been covered oodles of times.
Note- they were NOT all in the same shower!
|Which filthy insect is not scared of anything except Mortein insect spray?|
Louie the Fly. Louie is 'bad, mean and mighty unclean and, what's more, he spreads disease with the greatest of ease'. He first appeared way back in 1957, and is still going strong.
Mortein is a contrived word, coming from the French 'mort' meaning 'dead' and the German 'ein', meaning 'one'. The company was the first to use an aerosol-based propellant, in 1957.
|1937 saw the launch of an Aussie staple dessert. The product celebrated the Australian Bicentenary in 1988 by releasing special flavours of Lilly Pilly, Quandong and Midjinberry.
If I said that "...I like it for dinner, I like it for tea...", that might make it easier. What is it?|
Aeroplane Jelly. The ad must have sold an awful lot of jelly, as the campaign has been running for over 70 years. Quandongs, lilly pilly and midginberries are all Australian native plants. Aeroplane also sell 'normal' flavours, like orange, raspberry and pineapple.
|"You make us smile, Dr Lindeman..." was a jingle for a particular product released in 1979. What did the good doctor sell that made us smile?|
Wine. The original Dr Lindeman, Henry, migrated to Australia from England in 1840, and set up a winery in the now famous Hunter Valley wine region, a couple of hours north of Sydney. His philosophy was simple - "the one purpose of wine is to bring happiness". The jingle was actually written by Booker Prize-winning author, Peter Carey, who was better known for the novels 'Oscar and Lucinda', 'Illywhacker', and the non-fictional 'True History of the Kelly Gang'.
|'Yakka' is a quintessential Australian word, meaning 'hard work'. They produced a series of ads showing people doing lots of physical labour, such as dragging a 50-ton coal truck, or painting a large ship. What product are the Yakka company known for?|
Clothing. Overalls, safety boots, hi-visibility shirts and jumpers, denim trousers- if you have a tough job to do, Yakka can make sure you are dressed right. The 'Hark Yakka, Hard Yakka' chant is a common thread throughout the series of commercials.
|Why would you "...turn your bread upside down."? A rather silly ad campaign for margarine.|
Your taste buds are on the top of your tongue. Daffodil margarine was the product being marketed here, back in 1982. Another ad that did not make a lot of sense to me, because as soon as you turn your sanger over, all the cheese and sliced meat and salad would fall off!
The jingle in its entirety was-
"Taste buds are on the top of your tongue, so turn your bread upside down.
Taste it, don't waste it, the great taste of DAFFODIL". Rivetting stuff, eh?
|"Oh Mr Wong, Mr Wong, I have lost all my travellers cheques!" was the desperate cry for a tourist to her tour guide. "What kind were they?", asked Mr Wong. "They have an office right here in Hong Kong". What kind of travellers cheques had she lost? |
American Express. 'American Express. Don't leave home without it' was the tagline of a long-running series of ads that featured Karl Malden back in the mid-1970s. The concept of travellers cheques was launched by AmEx in 1891.
Countrylink is the rural bus and train system operated by the New South Wales government.
|In the 1970s and 80s we were told to 'Wrap your laughing gear around a Paul's Billabong'. What on earth does that mean?|
Eat an ice cream. Paul's ice cream has been part of Australian life from 1933 until 2003 when they became Parmalat Australia Ltd, and Billabong was just a part of their range. Who remembers Hava-Heart, Choco Malt, Skona, Splits and the original Drumstick?
A billabong is a small body of water near a river, and is the Aussie term for an ox-bow lake. What connection there is between semi-stagnant water and icecream is beyond me, but you have to agree that it is a cool-sounding word. 'Laughing gear' just means your mouth!
|This product, that has almost gone the way of the dinosaurs, allegedly "... does amazing things to your system." The inevitable scanty-clad young lady seemed to be quite taken by it, but what was it?|
TDK Cassette Tape. The humble cassette tape replaced vinyl records, 8-track cartridges and reel-to-reel tapes as the 'modern' audio storage medium. In turn, it met its demise at the hands of the CD, and various other systems. TDK also produced video tapes, but when is the last time anyone saw one in captivity?
|The Victorian and New South Wales state governments ran a set of similar ads in the 1980s with the words "Do the right thing" as a common thread. What was the "right thing"?|
Don't litter. Whilst all these concepts are quite laudable, the plea in these ads was to clean up your rubbish. The campaign was re-released on a national level in 2002, and in my opinion, should be on air indefinitely. It is a simple, yet effective message.
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