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Wheat Rye Ardour Trivia Quiz
Fractured Slogans
Did you recognise the title as a fractured advertising slogan? If so, you are well on your way to acing this quiz. All you have to do is match ten fractured slogans with the item or service that they are selling. We'll start with that title slogan.
A matching quiz
by spanishliz.
Estimated time: 3 mins.
Last 3 plays: tjoebigham (10/10), Guest 24 (0/10), Peachie13 (8/10).
(a) Drag-and-drop from the right to the left, or (b) click on a right
side answer box and then on a left side box to move it.
Saying the fractures rapidly out loud helps in the working out of what is being said. After you have done that, match the slogan to the item or service.
"We try harder" has been the slogan of Avis since the 1960s, coined as a result of their status as second largest car rental company, after Hertz. The implication is that the underdog needs to try a bit harder, and therefore will give the customer superior service.
Note: Ardour is the British spelling of ardor, meaning "enthusiasm".
2. Chest Hewitt
Answer: Shoes
Chest Hewitt = Just do it!
"Just do it!" has been a trademark of the Nike company since the late 1980s, beginning with an ad featuring an 80 year old runner. The slogan can be viewed as inspirational, exhorting those of all ages, sizes and abilities to participate to the best of their ability.
3. Pull his doughnuts quiz Dutch harem inn
Answer: Toilet paper
Pull his doughnuts quiz Dutch harem inn = Please, don't (do not) squeeze the Charmin
Television ads featuring a grocer named Mr Whipple, asking shoppers not to squeeze the super soft Charmin bathroom tissue, aired from the mid-1960s to mid-1980s, with a revival around the turn of the 21st century. Character actor Dick Wilson (1916-2007) was known for playing Mr Whipple.
4. Lee of third rye finned 'twas
Answer: Bus (coach) company
Lee of third rye finned 'twas = Leave the driving to us
This line was often prefixed by "Go Greyhound, and..." implying that travelling by Greyhound bus would be less stressful that driving oneself. The streamlined coaches with a running greyhound pictured on the side certainly looked comfortable enough to do as the slogan, introduced in the 1950s, said.
5. We airs tub eve?
Answer: Fast food restaurant
We airs tub eve? = Where's the beef?
"Where's the beef?" was a successful and memorable ad campaign by fast food restaurant chain Wendy's in the mid-1980s. The TV ads featured three mature ladies asking the question of Wendy's competitors, who were depicted as hiding small amounts of beef inside big buns, in contrast to Wendy's generous burgers.
6. Tuck inn gov be hers
Answer: Beer
Tuck inn gov be hers = The king of beers
American beer Budweiser, and its parent company Anheuser-Busch may own the slogan "the king of beers", but not all beer connoisseurs will agree. Even its 1930s forerunner, "the king of bottled beers" might not be accepted by those who prefer a more full-bodied British or European beverage.
7. Shoe seam hums shoes she eff
Answer: Peanut butter
Shoe seam hums shoes she eff = Choosy Mums (Moms) choose Jif
Jif peanut butter started as Big Top peanut butter in the 1940s, gaining the Jif name in the fifties. TV ads used a similar tagline for years, using the more formal "mothers", with the "choosy Mums" version appearing in the 1990s.
8. Kenya harem e'en how?
Answer: Telecommunications
Kenya harem e'en how? = Can you hear me now?
In the early 2000s, Verizon's "Can you hear me now?" ad campaign featured a bespectacled man in a variety of places, both urban and rural - and even remote - saying those words into a mobile phone, followed by a brief pause, then the word "Good!". The idea was to illustrate that Verizon wireless would work almost anywhere.
9. Dime hounds arvo heifer
Answer: Mining
Dime hounds arvo heifer = Diamonds are forever
At one time South African-British mining and trading company De Beers controlled the sale of diamonds worldwide. Though this is no longer the case, the company retains a good portion of the trade, exemplified by its slogan.
Note: "arvo" is Australian slang for "afternoon".
10. Duchy horde us Hinchey?
Answer: Hair colouring
Duchy horde us Hinchey? = Does she... or doesn't she?
As early as the 1950s, TV ads for Clairol's Miss Clairol home hair colouring used this question, showing young women looking in mirrors, or engaging in some outdoor activity. The implication was that the product's effect was so natural that "only her hairdresser knows for sure" (as most of the ads ended).
This quiz was reviewed by FunTrivia editor Fifiona81 before going online.
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