Quiz Answer Key and Fun Facts
1. At the start of 1967, following a recommendation from The Beatles' accountants, Beatles manager Brian Epstein began to create the Apple corporation to avoid the 95% British tax rate on personal income, which was assessed on the Beatles partnership. According to both Alistair Taylor and Cynthia Lennon, what line of business did Brian originally plan for Apple?
2. After Paul McCartney suggested the name "Apple" for the corporation, The Beatles decided to use a photo of an actual apple as one of the logos for the company. What variety of apple did they pick?
3. Although Apple Corps Ltd. technically wasn't incorporated until January 1968, three future divisions of Apple had been operating for months before that date. One such division was Apple Films, which actually released its first film on Boxing Day 1967 (26 December). What film was that?
4. Another Apple Corps venture started by Brian Epstein was Apple Music Publishing, which included a band that John Lennon had named Grapefruit. In 1967, Lennon and Paul McCartney produced a psychedelic song of Grapefruit's named "Lullaby" for their second single (following their minor hit "Dear Delilah", produced by Terry Melcher), but the song never even charted. Why not?
5. The final Apple Corps venture planned by Brian Epstein was merchandising, which became the first one to fail completely. In the same building that originally served as Apple headquarters (94 Baker Street), the Apple Boutique was opened in December 1967 with Pete Shotton (John Lennon's longtime best friend) serving as manager. The store was never profitable and closed for good in July 1968, less then eight months later. According to Beatles historians Craig Cross and Stefan Granados, why did the store fail?
6. Once Apple Corps was incorporated in 1968, John Lennon transferred ownership of a company, Fiftyshapes Ltd., to it. The company employed one of John's friends, Yannis Alexia Mardas, known as "Magic Alex", who thus became an Apple employee. What division of Apple did it become?
7. Later in 1968, Apple Records -- the most successful branch of the Apple empire -- was launched. After the many recent failures of Apple, The Beatles decided to hire Ron Kass, the former head of Liberty Records in the US who now lived in Switzerland, to manage the label, and Apple issued its first releases in August 1968. Which of these artists did NOT release a record on Apple during its five months of operation in 1968?
8. After Apple Records proved successful, Paul McCartney (with John Lennon's support) started a subsidiary of Apple Records called Zapple to produce spoken-word records (which became popular decades later as audiobooks) and hired Barry Miles (an old friend of Paul and Peter Asher) to run it. How many spoken-word records did Zapple release?
9. During an interview in late 1968, after the Apple Boutique fiasco but before the Apple Electronics one had been discovered, John Lennon said in an interview, "Apple's losing money every week ... if it carries on like this, all of us will be broke in the next six months." Potential managers rushed to see the individual Beatles to pitch their talents as the new manager of Apple (and, by implication, The Beatles). Which one was hired?
10. Because of the fiasco with Magic Alex, The Beatles decided that they needed a professional to develop Apple Studios into the state-of-the-art studio that they envisioned. Which former Beatles engineer did Paul McCartney hire to head the project?
11. When the new manager of Apple Corps took over in 1969, he closed most of the experimental operations and fired a raft of employees. Which of the following Apple Corps employees remained with Apple after this purge?
12. At the meeting where The Beatles were supposed to sign a contract naming Allen Klein as the new manager of Apple Corps, Paul McCartney didn't sign, bringing back memories of the band's initial contract with Brian Epstein from 24 January 1962. Who famously didn't sign that contract?
13. Although the only Beatle to record at the completed Apple Studios was George Harrison ("Living in the Material World"), the studio was very much in demand. Which of these songs, by a Scottish duo, was a worldwide hit that was recorded there?
14. The last film produced by Apple Films, "Little Malcolm", was an award-winning movie starring John Hurt and produced by George. It began production in late 1972 and was complete in early 1973 -- but, due to Allen Klein's lawsuit against Apple, was not released until George managed to sneak it into the Berlin film festival in August 1974. But George ended up getting back into film production four years later due to his friendship with Eric Idle of Monty Python. From 1979 through 1991, what film company was run by George and his financial advisor?
15. The last functioning piece of Apple Corps, Apple Studios at 3 Savile Row -- Apple's second headquarters, and the site of the rooftop concert in 1969 -- was still in demand when it was forced to close because Apple Corps had given up its lease on the building. When was that?
Source: Author AyatollahK
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