27. Austin contracted to produce 15,000 Champs, but only about 11,000 were built. Why?
From Quiz The Austin Champ
Answer:
The vehicle was expensive and proved too complicated for combat work
The Champ had excellent cross-country performance for its time, largely due to its short wheelbase (seven feet) and its all-round torsion bar independent suspension (designed by Alec Issigonis, who was also responsible for the Morris Minor and later, the Austin Mini). On the other hand, it was mechanically complex and required special tools, which made it difficult to maintain in the field. In 1951 a cargo Champ cost about £1200 (over £30,000 at 2012 values), with the FFW costing £100 more. This was twice the price of its competitor, the Land Rover. As a result the contract with Austin was terminated early and the British Army, which had been using the Land Rover since 1949, adopted it as its standard ¼ ton truck in 1953. Apart from being cheaper, the Land Rover was easier to maintain and generally more practical. Champ production continued, however, until 1956.
The Champ had a simple Jeep-type flat hood and additional weather protection was afforded by clumsy canvas side screens. Troops did prefer the Land Rover for its enclosed cab, although this is unlikely to have been a major factor in its selection. As a consequence of the withdrawal of the Champ from military service, they were all sold by auction in the middle to late 60s, usually at prices representing a fraction of their value. I myself bought one in 1967 for £25 and ran it for several years with very little trouble.