Quiz about US Advertising Icons
Quiz about US Advertising Icons

U.S. Advertising Icons Trivia Quiz


Remember those marketing icons that have appeared over the years on TV commercials, magazine ads, and even billboards? Here are ten of them for your quizzing pleasure.

A multiple-choice quiz by nmerr. Estimated time: 3 mins.
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Author
nmerr
Time
3 mins
Type
Multiple Choice
Quiz #
351,487
Updated
Dec 03 21
# Qns
10
Difficulty
Very Easy
Avg Score
9 / 10
Plays
3261
Awards
Top 10% Quiz
Last 3 plays: poetkah (10/10), Fiona112233 (8/10), Guest 50 (10/10).
This quiz has 2 formats: you can play it as a or as shown below.
Scroll down to the bottom for the answer key.
1. McDonald's fast food restaurants wouldn't be quite the same without the golden arches and their official mascot. What is the name of this mascot? Hint

Ronald McDonald
Ralph McDonald
Robert McDonald
Mickey McDonald

2. In 1959 an ad first appeared that showed a suntanned little girl with a puppy exposing her white bottom. "Don't be a paleface!" was the slogan. What was the product? Hint

Band-Aid
Coppertone
Coca-Cola
Cheerios

3. Looking for a way to update the image of Camel cigarettes, the marketing team of the R.J. Reynolds company came up with a newer version of an old icon. The Camel icon has a name. What is it? Hint

Lucky Camel
Joe Camel
Cool Camel
Smoking Camel

4. Did you ever want to poke the belly of this cute little guy to make him giggle? He represents the Pillsbury Company. Who is he? Hint

The Pillsbury Guy
Pillsbury Laughing Boy
Pillsbury Dough Boy
Pillsbury Baking Guy

5. Back in 1928, a company that supplied baby food called for a picture of a baby to put on each label of their baby food jars. Name this company that still offers baby food in a jar. Hint

Garner
Grant
Garnett
Gerber

6. When a flood of letters came in to the General Mills company in the 1920s asking for baking tips, the company decided to create a fictional character to answer the questions. The first name, Betty, was chosen because it sounded warm and friendly. The last name was chosen to honor a retired executive. Who did this fictional baking wonder become? Hint

Betty Fry
Betty Crocker
Betty Baker
Betty Cook

7. In 1959 the National Federation of Coffee Growers of Colombia wanted to put a face on the thousands of coffee growers in their country. Who became the face and voice for their coffee ads? Hint

Josť Valdez
Juan Valdez
Guillermo Valdez
Miguel Valdez

8. In the mid-1960s a fussy supermarket manager appeared on TV ads for Charmin toilet paper. "Please don't squeeze the Charmin!" was his catchphrase. Who was the manager caught squeezing the Charmin rolls himself? Hint

Mr. Whimpy
Mr. Magoo
Mr. Rogers
Mr. Whipple

9. A duck pitching insurance? Absolutely, if that duck represents the most successful supplemental insurance in the U.S. What insurance company is it? Hint

Prudential
Quackers
Allstate
Aflac

10. In 1908 A.J. Bush and his sons founded Bush Brothers & Company. The company spokesman, A.J.'s great grandson, Jay, and his golden retriever, Duke, can be seen in TV commercials selling their products, promising to keep the Bush family recipe a secret. What does the company sell? Hint

Relish
Baked Beans
Barbecue Sauce
Frozen Yogurt


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Quiz Answer Key and Fun Facts
1. McDonald's fast food restaurants wouldn't be quite the same without the golden arches and their official mascot. What is the name of this mascot?

Answer: Ronald McDonald

Ronald McDonald, the "hamburger-happy clown", made his TV debut in 1963. He was played by none other than Willard Scott who went on to fame as the weatherman on the 'Today' show. Ronald looked a bit different in the early days. He had curly blond hair, a fast-food tray for a hat, and a paper cup for a nose.

His transformation over the years must have been a success because there are McDonald's restaurants world-wide.
2. In 1959 an ad first appeared that showed a suntanned little girl with a puppy exposing her white bottom. "Don't be a paleface!" was the slogan. What was the product?

Answer: Coppertone

Before warnings about skin cancer entered the public's awareness, artist Joyce Ballantyne Brand created a little girl in the image of her three-year-old daughter Cheri. When the ad went from magazine to television, actress Jodie Foster, making her acting debut, became the Coppertone girl.

As child nudity became less acceptable over the years, Coppertone changed the drawing to reveal only the little girl's back.
3. Looking for a way to update the image of Camel cigarettes, the marketing team of the R.J. Reynolds company came up with a newer version of an old icon. The Camel icon has a name. What is it?

Answer: Joe Camel

Joe Camel was originally created for an ad campaign in France during the 1950s. In 1991 the new Joe Camel ads angered children's advocacy groups, who claimed that the cartoon ads were aimed at children, although R.J. Reynolds denied this despite the fact that the company's marketing team was asked to update the image of Joe. R.J. Reynolds wanted the updated version because the company felt that the Camel brand was associated with being an old man's brand. Tobacco advertising aimed at children was banned in 1998. R.J. Reynolds is no stranger to lawsuits.

There is still controversy surrounding the cigarette company and its ads.
4. Did you ever want to poke the belly of this cute little guy to make him giggle? He represents the Pillsbury Company. Who is he?

Answer: Pillsbury Dough Boy

In the 1970s a soft doll replica of the Pillsbury Dough Boy, or Poppin' Fresh, came out in stores and I actually bought one. He really was quite cute, all dressed in white with his baker's hat. The original version was created in 1965 and became an animated advertisement that used a stop-action technique, unique for that time. Actor Paul Frees, who provided the voices of other animated cartoons during the 1960s and 1970s, lent his voice to little dough boy.
5. Back in 1928, a company that supplied baby food called for a picture of a baby to put on each label of their baby food jars. Name this company that still offers baby food in a jar.

Answer: Gerber

Contrary to popular beliefs, the baby is not Humphrey Bogart or Elizabeth Taylor. The sketch is that of Ann Turner Cook, who later became a teacher and author. When Gerber first set out to find a picture of a baby to place on the label of their food jars in order to promote sales, Dorothy Hope Smith provided the winning sketch.

Although Gerber originally wanted a real picture, they liked Smith's sketch so much they left it exactly as it was. In 1996, the company updated its look, but the label still uses Cook's baby face.
6. When a flood of letters came in to the General Mills company in the 1920s asking for baking tips, the company decided to create a fictional character to answer the questions. The first name, Betty, was chosen because it sounded warm and friendly. The last name was chosen to honor a retired executive. Who did this fictional baking wonder become?

Answer: Betty Crocker

In 1936 artist Neysa McMein blended the faces of several female employees to create the likeness of Betty Crocker. Betty's face has changed over the years. She's been made to look younger, more professional, and more multicultural to reflect the changing times.
7. In 1959 the National Federation of Coffee Growers of Colombia wanted to put a face on the thousands of coffee growers in their country. Who became the face and voice for their coffee ads?

Answer: Juan Valdez

The Doyle Dane Bernback ad agency went looking for the right man for the company's image. They found him. The image of Valdez was so successful that the company incorporated it into their logo. Juan Valdez was first played by Josť Duval. From 1969-2006 Carlos Sanchez took over the role.
8. In the mid-1960s a fussy supermarket manager appeared on TV ads for Charmin toilet paper. "Please don't squeeze the Charmin!" was his catchphrase. Who was the manager caught squeezing the Charmin rolls himself?

Answer: Mr. Whipple

The Charmin ads ran from 1965 until 1989. The marketing team of Benton & Bowles Advertising figured that if Mr. Whipple was constantly breaking his own rule then viewers would assume that Charmin must be the softest toilet paper on the market. British actor Dick Wilson played the role of Mr. Whipple.
9. A duck pitching insurance? Absolutely, if that duck represents the most successful supplemental insurance in the U.S. What insurance company is it?

Answer: Aflac

Aflac Duck was the brainchild of art director Eric David. He discovered how much the name Aflac sounded like a quacking duck when he repeated the name over and over. For many years actor Gilbert Gottfried provided the voice for Aflac Duck until he was fired in 2011. Daniel McKeague now provides the voice.
10. In 1908 A.J. Bush and his sons founded Bush Brothers & Company. The company spokesman, A.J.'s great grandson, Jay, and his golden retriever, Duke, can be seen in TV commercials selling their products, promising to keep the Bush family recipe a secret. What does the company sell?

Answer: Baked Beans

Jay Bush's own dog was too camera-shy to appear on TV so a stunt double was hired to fill in for the TV spots and the gigs on the road. Naturally both dogs are sworn to secrecy.
Source: Author nmerr

This quiz was reviewed by FunTrivia editor stedman before going online.
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